Five Top Demands for a Mamapreneur’s Wardrobe

Now that I am The Mamapreneur and a fully fledged *mumpreneur*/*mompreneur*, I have some basic needs. I no longer need clothing that offers a sleek transition from day-time office to evening wine-bar transition. I need a total metamorphisis from school gates to meetings with bank/lawyers/investors/business networking/office back to school gates again. Wine-bars no longer get a look in!

This got me thinking….what would be the top FIVE demands for such a working wardrobe:

1. SMART

Ok, so I need to look the part. This is the main part of the challenge. This outfit/uniform/suit needs to impress. However, traditional clothing that impresses is often of the booted-and-suited variety. As you know, this type of clothing is great but does not accommodate running through school gates, with laptop bag slung round your neck, school bag on your back and two wee ones in each hand. The traditional mummy clothing is more of a casual variety….for a reason!! Therefore, what I need is truly SMART clothing. Clothing that looks good but is adaptable. An outer protective layer perhaps? Combat fatigues that turn into sleek jumpsuit with the flick of a zip?

2. POWERFUL

I need to ooze power in my meetings. I need to look powerful and in control. I also need power…literally! I am hooked up to my iPhone 24/7. It is my mobile office. I can take calls, answer emails, review contracts all whilst waiting outside nursery. However, this magic little invention tends to run out charge way before I do. Therefore, I need a renewable outfit. I need solar panels fitted all over my back, like a glittery power pack. I then just plug my iPhone into my pocket and bingo! One fully charged office! At present, this would look insane and would be even heavier than my laptop, so I need someone to invent solar clothing.

3. WATERPROOF

I live in Scotland. It rains here. A lot. I also have curly hair. For the uninitiated of you out there, this spells damp frizz hair disaster which is not the best look when presenting to a group of investors. Therefore, my outfit needs to have some kind of seal skin waterproof element to it. With a hood. A sleek hood. Not like my current option. Shaking hands with my very sophisticated, dapper lawyer whilst swinging my quilted, hooded coat around my shoulders results in a slight rise of the eyebrow and me muttering about the rain as I scurry to the door. I need a more sophisticated option that still protects against the elements.

4. HIGH

I like high heels. I wore high heels constantly as a lawyer. I still really like wearing them. And I believe, they can make an outfit! They make me feel powerful and in control, so great for meetings. However, when running to get to nursery/school pick up in time, they are a pain. Literally. I need a pair of shoes that can convert from high to flat with a flick of my iPhone. Therefore, I want a convertible pair of shoes that are a bit Bond like (or is it Moneypenny?!) and will change according to need. And an app to do that would be nice too, please!

5. RESISTANT

This super duper outfit needs to be resistant….to everything! Silk is beautiful but is not toddler friendly! Sticky hands are a constant dilemma for any suit. This new suit needs to repel all sorts of paint/chocolate/jam/dirt/milk etc etc etc etc…………..this might be the most difficult part of all. Stain resistant material still looks pretty *sturdy*.

So, there you go! Any budding designers out there, this is my list! I am sure others could add to it. I am just looking forward to the day I get to wear it! 🙂

The Mamapreneur

x

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Take your first step to success – execute!

Inspired by Inc’s article on execution, I thought I would scribble a few of my own musings on EXECUTION!! http://www.inc.com/ron-leshem/why-execution-not-ideas-will-bring-you-success.html

I have ideas all the time as do most people; ideas are like little sparkly particles buzzing around, waiting to be plucked out of thin air! It is so much fun musing about this invention or that one. However, fun is where they stay until you TAKE ACTION! What I say to you (as do Nike) is JUST DO IT. Jump, leap, open the door……take ONE STEP towards making your idea reality and it will start to happen. That first step is the most important one. It becomes easier and easier to take more steps.

I dreamt up the idea for a range of herbal teas that tasted good, looked good and helped with pregnancy and breastfeeding. It could have stayed there – hanging in the air. But I picked up the phone to a Master Tea Blender and took that vital first step. I then called one of the UK’s top Medical Herbalists and took my second step. They could have laughed at me but both liked the idea and then worked with me to develop the range. I am now managing an international supply chain and have supplied Waitrose, Tesco and Roche Pharmaceuticals. I am still taking small steps every day and am still scared a lot of the time. Being an entrepreneur is a roller coaster of a ride but I BELIEVE in myself and I BELIEVE in Mama Tea. That gives me power and fuels my persistence.

It all came from that first step.

Think, then DO. Then see what happens!

MAGIC!!

Three Business Birthday Wishes

Hurrah! It is Mama Tea’s third birthday today! Three years ago, I set up stall at the Scottish Baby Show in Glasgow and sold our first bag of loose leaf Mama Tea. I didn’t realise then that it was also my birthday of becoming the Mamapreneur

I thought I would blow out the candles and tell you my three business birthday wishes:

Birthday Wish No 1 – Big Mama

I wish that Mama Tea goes from strength to strength. It is not easy bringing a brand to market but we have managed it! It is now our time to grow rapidly and periods of growth are always challenging for any business. I am busy raising investment money for our business and am going to be doing a series of blogs about the challenges of growth. Time to go big, Mama!

Birthday Wish No 2 – International Mama

I wish that we can launch Mama Tea in the US and Europe this year. We also want to change our website so that we can sell direct into as many countries as possible! We are going to be developing an international e-commerce platform over this next year, using the principles of agile development to launch it and develop it. Eventually, we want to sell into every country in the world. Let’s fly, Mama!

Birthday Wish No 3 – Social Mama

I wish that we could increase our social media presence by launching an app, or a map, or a niche social network or whatever the next social trend is! Connecting with our customers and being social. #mamateamap is our current social media experiment. Check it out on Twitter! We are using the principles of in-bound marketing in action to get our brand message out there and connect with our customers! Join our community – social commerce rocks!

I am excited about our future and looking forward to sharing the journey with you!

The Mama