Using social media in your business

CONNECT

The internet could be called “The Connect”. We are all connected 24/7. Your business can no longer afford to stand apart from the digital revolution. Social media is here to stay. The conversation will go on, with you or without you, so be part of it and get connected.

I have included links here to getting started with a business account/account on each of the main social sites. Get started with TWITTER, FACEBOOK, TUMBLR, LINKED-IN, and PINTEREST and see where connections take you and your business! There are lots more articles on MASHABLE, TECHCRUNCH and HUBSPOT for further information.

CHAT!

The old ways of marketing are dying. Brands and businesses still need to think about their values and the “tone of voice” of the brand but of supreme importance in this new digital world is the TRANSPARENT, HONEST and AGILE voice of the socially connected brand. Consumers want to interact with brands and they want to do it NOW. This is a grew opportunity for SME’s who can be social ninjas compared to their slower larger competitors. 

Get started by talking WITH your customers instead of AT them. This will result in valuable feedback from valued customers, which is the breeding ground for adjustment and innovation – the tools of the social entrepreneur. The goal is to be a LOVED brand – loving your customers and they loving your brand in return.

CREATE REMARKABLE CONTENT

The wonderful team at Hubspot coined the phrase “Inbound Marketing” and their book will tell any social entrepreneur how to create remarkable content. Buy it here http://www.amazon.co.uk/Inbound-Marketing-Google-Social-Series/dp/0470499311/ref=sr_1_1?ie=UTF8&qid=1346275904&sr=8-1 (guys, you can thank me later!!). Seriously, it is invaluable for any SME. In a nutshell, blog, blog and blog some more, curtesy of WordPress. Click away photos to your hearts content on Instagram and pin everything on Pinterest!

LINKED-IN

Optimise and reach out! I wrote a blog a while back on optimising your linked-in profile here.

Reach out to everyone that is in your industry in your town and across the world. Go global, baby! Thats the beauty of Linked-In! Reach out politely and with grace and see what happens. The sky is the limit. It is a wonderful business tool. Enjoy!

PINTEREST

Pin, pin and pin some more! I wrote a blog yesterday about this site here. It is the fastest growing site since Facebook and your brand/business HAS to be on it. Have a read of the article and get pinning!

And watch out, your customers might get addicted to your pins, tweets, pics!

Surrendering to Social Media: Is It Addiction?
Learn about infographic design.

 

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The ONLY resolution you need in 2012!

It’s that time of year. We are all making resolutions and setting goals, so its pretty exciting!! 





If you are like me, you have a LONG list of dreams and ambitions, which is great!! However, once we get stuck into the year, we tend to lose that list and forget about the goals we set at the start of the year. 


At the end of last year, READING three books transformed my understanding of marketing my tea business. Therefore I now have two lists of resolutions:


1. My long list of exciting goals.
2. I RESOLVE TO READ





You might be like me – I find a brilliant book, get all excited, start reading it,  make notes, then get distracted and before I know it, it is propping up my ipad as I play Angry Birds.





No more!! 


1. iPad thou will helpest me at all times to read RELEVANT material on apps like Mashable as well as brilliant books;
2. Kindle, thou might not be as sexy as the said iPad, but at least you cannot DISTRACT me with email missives from all and sundry 
3. iPhone, Facebook and Twitter, I love you all but thou will all be getting switched off (I know, heresy!) when I am READING!



Here are some of the exciting ways in which I will be improving in 2012 through more reading:
I will:

  • improve my vocabulary (cool, so a step up from #hurricanebawbag then!)
  • improve my concentration (I really really need this one…….what am I doing again……?)
  • build my self esteem. Wow! With more knowledge comes more confidence. Or I just become really good at pub quizs. But still, I am keen on this benefit!
  • improve my memory ( need this one – see point above!)
  • improve my creativity!! Hurrah!!!!
  • always have something to talk about…….(if I haven’t lost all my friends by boasting about my new vocabulary and winning every pub quiz!)
  • reduces boredom. Bye bye Angry Birds.
Who would have known that reading could give you all that?



http://www.inewsindia.com/2008/09/29/10-benefits-of-reading/


In my next blog post, I’ll tell you which books transformed my understanding of marketing last year!!


With Kind Resolutions,
The Mama