Using social media in your business

CONNECT

The internet could be called “The Connect”. We are all connected 24/7. Your business can no longer afford to stand apart from the digital revolution. Social media is here to stay. The conversation will go on, with you or without you, so be part of it and get connected.

I have included links here to getting started with a business account/account on each of the main social sites. Get started with TWITTER, FACEBOOK, TUMBLR, LINKED-IN, and PINTEREST and see where connections take you and your business! There are lots more articles on MASHABLE, TECHCRUNCH and HUBSPOT for further information.

CHAT!

The old ways of marketing are dying. Brands and businesses still need to think about their values and the “tone of voice” of the brand but of supreme importance in this new digital world is the TRANSPARENT, HONEST and AGILE voice of the socially connected brand. Consumers want to interact with brands and they want to do it NOW. This is a grew opportunity for SME’s who can be social ninjas compared to their slower larger competitors. 

Get started by talking WITH your customers instead of AT them. This will result in valuable feedback from valued customers, which is the breeding ground for adjustment and innovation – the tools of the social entrepreneur. The goal is to be a LOVED brand – loving your customers and they loving your brand in return.

CREATE REMARKABLE CONTENT

The wonderful team at Hubspot coined the phrase “Inbound Marketing” and their book will tell any social entrepreneur how to create remarkable content. Buy it here http://www.amazon.co.uk/Inbound-Marketing-Google-Social-Series/dp/0470499311/ref=sr_1_1?ie=UTF8&qid=1346275904&sr=8-1 (guys, you can thank me later!!). Seriously, it is invaluable for any SME. In a nutshell, blog, blog and blog some more, curtesy of WordPress. Click away photos to your hearts content on Instagram and pin everything on Pinterest!

LINKED-IN

Optimise and reach out! I wrote a blog a while back on optimising your linked-in profile here.

Reach out to everyone that is in your industry in your town and across the world. Go global, baby! Thats the beauty of Linked-In! Reach out politely and with grace and see what happens. The sky is the limit. It is a wonderful business tool. Enjoy!

PINTEREST

Pin, pin and pin some more! I wrote a blog yesterday about this site here. It is the fastest growing site since Facebook and your brand/business HAS to be on it. Have a read of the article and get pinning!

And watch out, your customers might get addicted to your pins, tweets, pics!

Surrendering to Social Media: Is It Addiction?
Learn about infographic design.

 

Visual Storytelling – the apps we use

We’ve reported recently on Pinterest and Flipboard, two of the most visually stimulating and interesting curation apps around and here at Mama Tea we really think social media is moving towards what we call visual storytelling. We no longer want our social media newsfeeds to be full of words, we want pictures and even more we want the pictures to be telling us something about the person that took the picture, hence the phrase visual storytelling. Here’s our favourite apps for creating amazing pictures for visual storytelling.

Instagram

Everyone that is active in the world of social media will have heard of this app, aside from the social interaction aspect of the app, it has a selection of filters and effects that can be applied to photos you have taken on your phone.

The images above are a before and after using Instagram. The image on the left is the before shot taken on an iphone camera, the image on the right is the same picture but with a little bit of Instagram editing applied. The picture below is the same picture with more editing and another filter added.

glowing mama

Camera+

This app costs £0.69 but if you’re taken with the affects available on Instagram you’ll enjoy playing with the affects available on this app. It calls itself “the ultimate photo app” and I’m inclined to agree, the range of filters and editing tools available allow you to do anything from cropping a photo to being really creative with all sorts of effects.

mama tea birthday cake

mama tea birthday cake

mama tea birthday cake 3

The three photos above show the mama tea birthday cake from the first picture taken on an iphone in the office to the final picture that was used in our birthday blog post. You can see the original photo was not well lit and showed the desk in the background, a little bit of editing on camera+ and we have a picture that is good enough to eat!

There are other photographic apps but these two are my favourite and right now essential tools for my visual content. We at Mama Tea are not alone in thinking visuals, and importantly the quality of your visuals, are essential to your social media presence, Mashable have just published an article (here) about the importance of visual content and Hubspot have also published a blog post (here) on optimizing your pictures for google search.