Using social media in your business

CONNECT

The internet could be called “The Connect”. We are all connected 24/7. Your business can no longer afford to stand apart from the digital revolution. Social media is here to stay. The conversation will go on, with you or without you, so be part of it and get connected.

I have included links here to getting started with a business account/account on each of the main social sites. Get started with TWITTER, FACEBOOK, TUMBLR, LINKED-IN, and PINTEREST and see where connections take you and your business! There are lots more articles on MASHABLE, TECHCRUNCH and HUBSPOT for further information.

CHAT!

The old ways of marketing are dying. Brands and businesses still need to think about their values and the “tone of voice” of the brand but of supreme importance in this new digital world is the TRANSPARENT, HONEST and AGILE voice of the socially connected brand. Consumers want to interact with brands and they want to do it NOW. This is a grew opportunity for SME’s who can be social ninjas compared to their slower larger competitors. 

Get started by talking WITH your customers instead of AT them. This will result in valuable feedback from valued customers, which is the breeding ground for adjustment and innovation – the tools of the social entrepreneur. The goal is to be a LOVED brand – loving your customers and they loving your brand in return.

CREATE REMARKABLE CONTENT

The wonderful team at Hubspot coined the phrase “Inbound Marketing” and their book will tell any social entrepreneur how to create remarkable content. Buy it here http://www.amazon.co.uk/Inbound-Marketing-Google-Social-Series/dp/0470499311/ref=sr_1_1?ie=UTF8&qid=1346275904&sr=8-1 (guys, you can thank me later!!). Seriously, it is invaluable for any SME. In a nutshell, blog, blog and blog some more, curtesy of WordPress. Click away photos to your hearts content on Instagram and pin everything on Pinterest!

LINKED-IN

Optimise and reach out! I wrote a blog a while back on optimising your linked-in profile here.

Reach out to everyone that is in your industry in your town and across the world. Go global, baby! Thats the beauty of Linked-In! Reach out politely and with grace and see what happens. The sky is the limit. It is a wonderful business tool. Enjoy!

PINTEREST

Pin, pin and pin some more! I wrote a blog yesterday about this site here. It is the fastest growing site since Facebook and your brand/business HAS to be on it. Have a read of the article and get pinning!

And watch out, your customers might get addicted to your pins, tweets, pics!

Surrendering to Social Media: Is It Addiction?
Learn about infographic design.

 

4 ways to SEO your Linked-In profile

Here at Mama Tea, we use Linked-In as a valuable business networking tool to connect with herbal tea drinkers from all around the world. It is a fantastic tool and invaluable for global networking. As more and more brands are associated with the individuals behind them, it is imperative that you make sure that your individual profile stands out on this network.

Search operates in a similar way on Linked-In as it does to other search engines; optimising your profile helps to raise your profile to the top of the list. So, how do you do this? Below, I have outlined the 4 main steps to follow in order to give your profile a boost:

1. Research your KEYWORDS. Use Google Adwords to find the best keywords for your specialism/business/expertise. Then you have to litter your profile with these keywords. However, there is a skill to repeating these keywords whilst still writing an appealing profile. You should insert them in your Title, Summary, Experience, Skills and Expertise.

2. Fill out your FULL PROFILE. Linked-In rewards you for doing this by automatically taking you up the chain.

3. CONNECT with as many relevant people as you can. Again, Linked-In rewards those profiles with lots of connections.

4. Change the text on your main profile box headed “Websites” to your own ANCHOR TEXT instead of using the generic “company website”. Change it to the name of your actual website/blog/twitter account etc. Again, if you can get the keywords I mentioned earlier in here, great! If not, just make sure it is personalised for your actual website.

Good luck with it and hope it works for you!

The Mama