Here at Mama Tea, we use Linked-In as a valuable business networking tool to connect with herbal tea drinkers from all around the world. It is a fantastic tool and invaluable for global networking. As more and more brands are associated with the individuals behind them, it is imperative that you make sure that your individual profile stands out on this network.
Search operates in a similar way on Linked-In as it does to other search engines; optimising your profile helps to raise your profile to the top of the list. So, how do you do this? Below, I have outlined the 4 main steps to follow in order to give your profile a boost:
1. Research your KEYWORDS. Use Google Adwords to find the best keywords for your specialism/business/expertise. Then you have to litter your profile with these keywords. However, there is a skill to repeating these keywords whilst still writing an appealing profile. You should insert them in your Title, Summary, Experience, Skills and Expertise.
2. Fill out your FULL PROFILE. Linked-In rewards you for doing this by automatically taking you up the chain.
3. CONNECT with as many relevant people as you can. Again, Linked-In rewards those profiles with lots of connections.
4. Change the text on your main profile box headed “Websites” to your own ANCHOR TEXT instead of using the generic “company website”. Change it to the name of your actual website/blog/twitter account etc. Again, if you can get the keywords I mentioned earlier in here, great! If not, just make sure it is personalised for your actual website.
Good luck with it and hope it works for you!
We’ve reported recently on Pinterest and Flipboard, two of the most visually stimulating and interesting curation apps around and here at Mama Tea we really think social media is moving towards what we call visual storytelling. We no longer want our social media newsfeeds to be full of words, we want pictures and even more we want the pictures to be telling us something about the person that took the picture, hence the phrase visual storytelling. Here’s our favourite apps for creating amazing pictures for visual storytelling.
Everyone that is active in the world of social media will have heard of this app, aside from the social interaction aspect of the app, it has a selection of filters and effects that can be applied to photos you have taken on your phone.
The images above are a before and after using Instagram. The image on the left is the before shot taken on an iphone camera, the image on the right is the same picture but with a little bit of Instagram editing applied. The picture below is the same picture with more editing and another filter added.
This app costs £0.69 but if you’re taken with the affects available on Instagram you’ll enjoy playing with the affects available on this app. It calls itself “the ultimate photo app” and I’m inclined to agree, the range of filters and editing tools available allow you to do anything from cropping a photo to being really creative with all sorts of effects.
The three photos above show the mama tea birthday cake from the first picture taken on an iphone in the office to the final picture that was used in our birthday blog post. You can see the original photo was not well lit and showed the desk in the background, a little bit of editing on camera+ and we have a picture that is good enough to eat!
There are other photographic apps but these two are my favourite and right now essential tools for my visual content. We at Mama Tea are not alone in thinking visuals, and importantly the quality of your visuals, are essential to your social media presence, Mashable have just published an article (here) about the importance of visual content and Hubspot have also published a blog post (here) on optimizing your pictures for google search.
Hurrah! It is Mama Tea’s third birthday today! Three years ago, I set up stall at the Scottish Baby Show in Glasgow and sold our first bag of loose leaf Mama Tea. I didn’t realise then that it was also my birthday of becoming the Mamapreneur
I thought I would blow out the candles and tell you my three business birthday wishes:
Birthday Wish No 1 – Big Mama
I wish that Mama Tea goes from strength to strength. It is not easy bringing a brand to market but we have managed it! It is now our time to grow rapidly and periods of growth are always challenging for any business. I am busy raising investment money for our business and am going to be doing a series of blogs about the challenges of growth. Time to go big, Mama!
Birthday Wish No 2 – International Mama
I wish that we can launch Mama Tea in the US and Europe this year. We also want to change our website so that we can sell direct into as many countries as possible! We are going to be developing an international e-commerce platform over this next year, using the principles of agile development to launch it and develop it. Eventually, we want to sell into every country in the world. Let’s fly, Mama!
Birthday Wish No 3 – Social Mama
I wish that we could increase our social media presence by launching an app, or a map, or a niche social network or whatever the next social trend is! Connecting with our customers and being social. #mamateamap is our current social media experiment. Check it out on Twitter! We are using the principles of in-bound marketing in action to get our brand message out there and connect with our customers! Join our community – social commerce rocks!
I am excited about our future and looking forward to sharing the journey with you!
You may have heard murmurs of a new social network on the block and wondering if it’s worth getting involved. Let me warn you before you do; it’s addictive!
Pinterest describes itself as “a virtual pinboard”. It allows you to created themed pinboards of your favourite images and each time you “pin” something new your followers see it, and similar to other social networks they can like it, comment on it or re-pin it. Install the “Pin It” button to your bookmarks bar and every time you’re browsing the internet you can pin any image you see, it really is that easy!
This site feels and looks very different to the other social networks around and is all about sharing really gorgeous and lovely images. It is really refreshing to find a social network that is not attempting to copy anyone else.
The site is only two years old. There are various figures around the internet suggesting Pinterest is the fastest growing social network or it has over so many new users per month, the exact figures are unknown but this table from a recent study by Experian Hitwise suggests that in November 2011 Pinterest had more users than the much better known sites such as Tumblr and Google+.
In addition to that, Pinterest has been much talked about in the last couple of months so it would be reasonable to assume the number of visits and users of the site has increased since this data was acquired.
Aside from the fact it’s a lot of fun and addictive, from a business point of view it’s a good way to develop a brand image. The site is invite only but you can ask for an invite or if you have some social-media-ahead-of-the-game-friends they are probably already members and can send you an invite. Once joined, think about the image you want for your brand, you may want to have a board with pictures of your products but you will probably also want to have boards of cool things your brand would like to associate with or a board of things you think would be funny to potential customers. As with other social media marketing it never looks good to solely promote your brand and nothing else, Pinterest is a great place to develop a wider brand image and personality away from just your logo and products (here is a really good article to help you think about brand image). So have some fun and start pinning – just don’t blame me if you get addicted!