Using social media in your business

CONNECT

The internet could be called “The Connect”. We are all connected 24/7. Your business can no longer afford to stand apart from the digital revolution. Social media is here to stay. The conversation will go on, with you or without you, so be part of it and get connected.

I have included links here to getting started with a business account/account on each of the main social sites. Get started with TWITTER, FACEBOOK, TUMBLR, LINKED-IN, and PINTEREST and see where connections take you and your business! There are lots more articles on MASHABLE, TECHCRUNCH and HUBSPOT for further information.

CHAT!

The old ways of marketing are dying. Brands and businesses still need to think about their values and the “tone of voice” of the brand but of supreme importance in this new digital world is the TRANSPARENT, HONEST and AGILE voice of the socially connected brand. Consumers want to interact with brands and they want to do it NOW. This is a grew opportunity for SME’s who can be social ninjas compared to their slower larger competitors. 

Get started by talking WITH your customers instead of AT them. This will result in valuable feedback from valued customers, which is the breeding ground for adjustment and innovation – the tools of the social entrepreneur. The goal is to be a LOVED brand – loving your customers and they loving your brand in return.

CREATE REMARKABLE CONTENT

The wonderful team at Hubspot coined the phrase “Inbound Marketing” and their book will tell any social entrepreneur how to create remarkable content. Buy it here http://www.amazon.co.uk/Inbound-Marketing-Google-Social-Series/dp/0470499311/ref=sr_1_1?ie=UTF8&qid=1346275904&sr=8-1 (guys, you can thank me later!!). Seriously, it is invaluable for any SME. In a nutshell, blog, blog and blog some more, curtesy of WordPress. Click away photos to your hearts content on Instagram and pin everything on Pinterest!

LINKED-IN

Optimise and reach out! I wrote a blog a while back on optimising your linked-in profile here.

Reach out to everyone that is in your industry in your town and across the world. Go global, baby! Thats the beauty of Linked-In! Reach out politely and with grace and see what happens. The sky is the limit. It is a wonderful business tool. Enjoy!

PINTEREST

Pin, pin and pin some more! I wrote a blog yesterday about this site here. It is the fastest growing site since Facebook and your brand/business HAS to be on it. Have a read of the article and get pinning!

And watch out, your customers might get addicted to your pins, tweets, pics!

Surrendering to Social Media: Is It Addiction?
Learn about infographic design.

 

4 tips for using Pinterest for your business

I have a tea business, Mama Tea and we started using Pinterest at the start of the year. When we started, like most people, we found it addictive, compelling and fun! However as a business, there are a number of things that you can do to really increase traffic to your site or blog from Pinterest.

TIP 1 – OPTIMISE – Pinterest SEO

OPTIMISE your profile, boards and pins. You can add your top keywords to all of your company’s areas on Pinterest, be it a board description or a pin!

On the Mama Tea Pin below, we edited the “Mama Tea Bouteaque” board”

http://pinterest.com/mama_tea/mama-tea-bouteaque/

TIP 2  – PIN PIN PIN!

There are two ways to get started with pinning – 1. create your own content (ie photos, blogs, etc) and 2. Pin other people’s content.

Its a good idea when creating photos or infographics to embed them in your blog before pinning as anyone clicking on your photo will then be taken straight to your blog!

Pin others content (always remembering to acknowledge the source) and comment on pins. One of the power pinners is a blogger, Joy Cho / Oh Joy! – http://pinterest.com/ohjoy/?d. Have a look at her wonderful pinboards. She pins lots of content from others including some of the power bloggers. You can do the same in your industry.

TIP 3 – Analyse

Repinly is a fantastic analytical tool for Pinterest. It helps you to find the most popular pins, boards and pinners on Pinterest. You can even sign up and analyse your own “Pinterest klout”! Jane Wang is the founder’s mother and is consistently the top pinner – have a look at her boards! http://www.repinly.com/popular-pinner/Jane-Wang/12137/1/follr/1/

TIP 4 – Follow

ZOOMSPHERE is an excellent tool to help you find the top people to follow on Pinterest (and a host of other social networking sites).

This infographic is great!

Guide to Using Pinterest for Business

Get pinning!!

Pinterest – The Social Network of 2012?

You may have heard murmurs of a new social network on the block and wondering if it’s worth getting involved. Let me warn you before you do; it’s addictive!

Pinterest – what is it?

Pinterest describes itself as “a virtual pinboard”. It allows you to created themed pinboards of your favourite images and each time you “pin” something new your followers see it, and similar to other social networks they can like it, comment on it or re-pin it. Install the “Pin It” button to your bookmarks bar and every time you’re browsing the internet you can pin any image you see, it really is that easy!

This site feels and looks very different to the other social networks around and is all about sharing really gorgeous and lovely images. It is really refreshing to find a social network that is not attempting to copy anyone else.

Pinterest Figures

The site is only two years old. There are various figures around the internet suggesting Pinterest is the fastest growing social network or it has over so many new users per month, the exact figures are unknown but this table from a recent study by Experian Hitwise suggests that in November 2011 Pinterest had more users than the much better known sites such as Tumblr and Google+.

In addition to that, Pinterest has been much talked about in the last couple of months so it would be reasonable to assume the number of visits and users of the site has increased since this data was acquired.

Why Join?

Aside from the fact it’s a lot of fun and addictive, from a business point of view it’s a good way to develop a brand image. The site is invite only but you can ask for an invite or if you have some social-media-ahead-of-the-game-friends they are probably already members and can send you an invite. Once joined, think about the image you want for your brand, you may want to have a board with pictures of your products but you will probably also want to have boards of cool things your brand would like to associate with or a board of things you think would be funny to potential customers. As with other social media marketing it never looks good to solely promote your brand and nothing else, Pinterest is a great place to develop a wider brand image and personality away from just your logo and products (here is a really good article to help you think about brand image). So have some fun and start pinning – just don’t blame me if you get addicted!