4 tips for using Pinterest for your business

I have a tea business, Mama Tea and we started using Pinterest at the start of the year. When we started, like most people, we found it addictive, compelling and fun! However as a business, there are a number of things that you can do to really increase traffic to your site or blog from Pinterest.

TIP 1 – OPTIMISE – Pinterest SEO

OPTIMISE your profile, boards and pins. You can add your top keywords to all of your company’s areas on Pinterest, be it a board description or a pin!

On the Mama Tea Pin below, we edited the “Mama Tea Bouteaque” board”

http://pinterest.com/mama_tea/mama-tea-bouteaque/

TIP 2  – PIN PIN PIN!

There are two ways to get started with pinning – 1. create your own content (ie photos, blogs, etc) and 2. Pin other people’s content.

Its a good idea when creating photos or infographics to embed them in your blog before pinning as anyone clicking on your photo will then be taken straight to your blog!

Pin others content (always remembering to acknowledge the source) and comment on pins. One of the power pinners is a blogger, Joy Cho / Oh Joy! – http://pinterest.com/ohjoy/?d. Have a look at her wonderful pinboards. She pins lots of content from others including some of the power bloggers. You can do the same in your industry.

TIP 3 – Analyse

Repinly is a fantastic analytical tool for Pinterest. It helps you to find the most popular pins, boards and pinners on Pinterest. You can even sign up and analyse your own “Pinterest klout”! Jane Wang is the founder’s mother and is consistently the top pinner – have a look at her boards! http://www.repinly.com/popular-pinner/Jane-Wang/12137/1/follr/1/

TIP 4 – Follow

ZOOMSPHERE is an excellent tool to help you find the top people to follow on Pinterest (and a host of other social networking sites).

This infographic is great!

Guide to Using Pinterest for Business

Get pinning!!

4 ways to SEO your Linked-In profile

Here at Mama Tea, we use Linked-In as a valuable business networking tool to connect with herbal tea drinkers from all around the world. It is a fantastic tool and invaluable for global networking. As more and more brands are associated with the individuals behind them, it is imperative that you make sure that your individual profile stands out on this network.

Search operates in a similar way on Linked-In as it does to other search engines; optimising your profile helps to raise your profile to the top of the list. So, how do you do this? Below, I have outlined the 4 main steps to follow in order to give your profile a boost:

1. Research your KEYWORDS. Use Google Adwords to find the best keywords for your specialism/business/expertise. Then you have to litter your profile with these keywords. However, there is a skill to repeating these keywords whilst still writing an appealing profile. You should insert them in your Title, Summary, Experience, Skills and Expertise.

2. Fill out your FULL PROFILE. Linked-In rewards you for doing this by automatically taking you up the chain.

3. CONNECT with as many relevant people as you can. Again, Linked-In rewards those profiles with lots of connections.

4. Change the text on your main profile box headed “Websites” to your own ANCHOR TEXT instead of using the generic “company website”. Change it to the name of your actual website/blog/twitter account etc. Again, if you can get the keywords I mentioned earlier in here, great! If not, just make sure it is personalised for your actual website.

Good luck with it and hope it works for you!

The Mama