Here at Mama Tea, we use Linked-In as a valuable business networking tool to connect with herbal tea drinkers from all around the world. It is a fantastic tool and invaluable for global networking. As more and more brands are associated with the individuals behind them, it is imperative that you make sure that your individual profile stands out on this network.
Search operates in a similar way on Linked-In as it does to other search engines; optimising your profile helps to raise your profile to the top of the list. So, how do you do this? Below, I have outlined the 4 main steps to follow in order to give your profile a boost:
1. Research your KEYWORDS. Use Google Adwords to find the best keywords for your specialism/business/expertise. Then you have to litter your profile with these keywords. However, there is a skill to repeating these keywords whilst still writing an appealing profile. You should insert them in your Title, Summary, Experience, Skills and Expertise.
2. Fill out your FULL PROFILE. Linked-In rewards you for doing this by automatically taking you up the chain.
3. CONNECT with as many relevant people as you can. Again, Linked-In rewards those profiles with lots of connections.
4. Change the text on your main profile box headed “Websites” to your own ANCHOR TEXT instead of using the generic “company website”. Change it to the name of your actual website/blog/twitter account etc. Again, if you can get the keywords I mentioned earlier in here, great! If not, just make sure it is personalised for your actual website.
Good luck with it and hope it works for you!